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| IMPROVED CONSUMER INFORMATION & INVOLVEMENT |
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SPONSORED BY
COCA-COLA AMATIL (NZ) LTD |
This award is for that entry considered by the judges to represent the greatest contribution towards environmental excellence in encouraging the consumer to consider issues of disposal of packaging prior to purchase through key messages on product or through promotion or media coverage. |
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| WINNER |
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WINNER: Woolworths Ltd's Progressive Enterprises
FOR: 3 Items or Less Eco Initiative
DESCRIPTION: “No Bag for 3 Items or Less” was launched
in April this year following a successful trial
in Hamilton, where 85% of customers said
a resounding “no” to a checkout bag when
buying 3 items or less. |
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Click here to download the full synopsis. JUDGES COMMENTS: This entrant's communication programme targeted the public. The entrant then monitored the results and determined the environmental aspects of the initiative utilising surveying techniques.
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| HIGHLY COMMENDED |
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WINNER: Steel Can Association of New Zealand
FOR: Launch of CANZBAC
DESCRIPTION: In 2005 the Steel Can Association appointed Donovan Boyd
Communications to raise the profile of steel can recycling. The strategy was to launch a new identity to represent the
public face of steel can recycling in NZ. |
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Click here to download the full synopsis. JUDGES COMMENTS: A strong entry with an excellent public promotional campaign and professional website, clearly engaging and improving the understanding of the consumer as to the opportunities of recycling. A very clever initiative with smart use of a "character" to get the message through to children.
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OTHER ENTRIES INTO THE IMPROVED CONSUMER INFORMATION & INVOLVEMENT CATEGORY |
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ENTRANT: Clearwater Organic Dairy
ENTRY TITLE: Clearwater Organic Dairy Cream Top Yoghurt Tub
DESCRIPTION: Clearwater Cream Top Yoghurt is “set in the pot” therefore the packaging must be produced, delivered and stored in a way that ensures no contamination.
Click here to download the full synopsis.
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ENTRANT: Totel Ltd
ENTRY TITLE: Reusable & Recyclable Plastic Shopping Bag with Attached Tag / Insert
DESCRIPTION: Having seen too many lightweight plastic
bags needlessly blowing about the
environment, a vision and brief was
formed.
Click here to download the full synopsis.
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