2007 Awards Winners

EDUCATIONAL / PROMOTIONAL PROGRAMME ENCOURAGING MATERIALS RECOVERY


SPONSORED BY
RECOVER NZ LTD

This award is for that programme which the judges consider best motivates, explains and solicits the positive response from the public for materials recovery.

WINNER
WINNER: Steel Can Assocation of New Zealand

FOR: Launch of CANZBAC

DESCRIPTION: In 2005 the Steel Can Association appointed Donovan Boyd Communications to raise the profile of steel can recycling. The strategy was to launch a new identity to represent the public face of steel can recycling in NZ.

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JUDGES COMMENTS: A strong entry with an excellent public promotion campaign and professional website, clearly engaging and improving the understanding of the consumer as to the opportunities of recycling. A very clever initiative with smart use of a "character" to get the message through to children. There is no doubt that this initiative will in the future, demonstrate its impact and report improved returns. The entrant is also commended for securing a slot on primetime TV with Watties Food in a Minute.

OTHER ENTRIES INTO THE EDUCATIONAL/PROMOTIONAL PROGRAMME ENCOURAGING MATERIALS RECOVERY CATEGORY

ENTRANT: Clearwater Organic Dairy

ENTRY TITLE: Clearwater Organic Dairy Cream Top Yoghurt Tub

DESCRIPTION: Clearwater Cream Top Yoghurt is “set in the pot” therefore the packaging must be produced, delivered and stored in a way that ensures no contamination.

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ENTRANT: Plastics New Zealand

ENTRY TITLE: Plastics New Zealand Design for the Environment Guidelines

DESCRIPTION: Plastics NZ launched its sustainability initiative in 2003 and embarked on the Best Practice programme with assistance from the Ministry for the Environment Sustainable Management Fund.

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TOWARDS SUSTAINABLE PACKAGING

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PO Box 58899, Greenmount, Auckland
PHONE 09 271 4044, FAX 09 271 4041
EMAIL: pac.nz@packaging.org.nz