2007 Awards Winners

IMPROVED CONSUMER INFORMATION & INVOLVEMENT

SPONSORED BY
COCA-COLA AMATIL (NZ) LTD

This award is for that entry considered by the judges to represent the greatest contribution towards environmental excellence in encouraging the consumer to consider issues of disposal of packaging prior to purchase through key messages on product or through promotion or media coverage.

WINNER
WINNER: Woolworths Ltd's Progressive Enterprises

FOR: 3 Items or Less Eco Initiative

DESCRIPTION: “No Bag for 3 Items or Less” was launched in April this year following a successful trial in Hamilton, where 85% of customers said a resounding “no” to a checkout bag when buying 3 items or less.

Progressive entry

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JUDGES COMMENTS: This entrant's communication programme targeted the public. The entrant then monitored the results and determined the environmental aspects of the initiative utilising surveying techniques.

HIGHLY COMMENDED
WINNER: Steel Can Association of New Zealand

FOR: Launch of CANZBAC

DESCRIPTION: In 2005 the Steel Can Association appointed Donovan Boyd Communications to raise the profile of steel can recycling. The strategy was to launch a new identity to represent the public face of steel can recycling in NZ.

Canzbac entry

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JUDGES COMMENTS: A strong entry with an excellent public promotional campaign and professional website, clearly engaging and improving the understanding of the consumer as to the opportunities of recycling. A very clever initiative with smart use of a "character" to get the message through to children.

OTHER ENTRIES INTO THE IMPROVED CONSUMER INFORMATION & INVOLVEMENT CATEGORY

ENTRANT: Clearwater Organic Dairy

ENTRY TITLE: Clearwater Organic Dairy Cream Top Yoghurt Tub

DESCRIPTION: Clearwater Cream Top Yoghurt is “set in the pot” therefore the packaging must be produced, delivered and stored in a way that ensures no contamination.

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ENTRANT: Totel Ltd

ENTRY TITLE: Reusable & Recyclable Plastic Shopping Bag with Attached Tag / Insert

DESCRIPTION: Having seen too many lightweight plastic bags needlessly blowing about the environment, a vision and brief was formed.

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Totel entry

 
 

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