Categories & Criteria

  KEEP NEW ZEALAND BEAUTIFUL CONSUMER
  EDUCATION PROGRAMME AWARD

This category is particularly targeted at brand-owners and retailers which have, either individually or collectively, undertaken effective public promotion programmes which, through key messages on product or through promotion or media coverage, encourage the consumer to consider, prior to purchase, their role in minimising the environmental impact of packaging.

  WINNER

WINNER: THE WAREHOUSE

FOR: BAGS FOR GOOD - THE WAREHOUSE PLASTIC BAG WASTE REDUCTION PROGRAMME

DESCRIPTION: Although messaging around plastic bags had been in place for many years free and despite a 19% reduction in plastic bag numbers relative to a 2004 baseline, free checkout bags issued by retailers are still a touchstone environmental issue.

A decision was taken in August 2008 to engage with customers more vigorously in the behavioural changes necessary to secure a step change in the responsible use of shopping bags.
A cross functional team established that engaging and communicating with customers was key, but to simply sell bags at cost would not provide a sufficient price incentive. It was decided that a 10 cent charge with all the proceeds being donated to local community groups would provide comfort for customers that bag profits were going to a good cause, and meet the key objective of reducing waste.

Back to top
 
 

TOWARDS SUSTAINABLE PACKAGING

77 Greenmount Drive, East Tamaki, Manukau 2013
PO Box 58899, Botany, Manukau 2163
PHONE 09 271 4044, FAX 09 271 4041
EMAIL: pac.nz@packaging.org.nz