FOODSTUFFS PACKAGING DESIGN (INCORPORATING DESIGN
  FOR THE ENVIRONMENT PRINCIPLES) AWARD

This category is for innovative packaging design that incorporates 'design for the environment' principles.

WINNER: PAKWORLD LTD

FOR: BURGER FUEL "ECOLICIOUS" CHIP CARTONS

DESCRIPTION: Pakworld proposed to Burger Fuel a new chip carton that could negate or dramatically reduce the negative environmental issues surrounding their hot chips tubs.

The new aesthetically enhanced product: 'Ecolicious' Chip cartons were born. The new carton is printed in 5 colours with Burger Fuel branding and different messages on the carton utilising sustainable vegetable oil based inks, water based coatings with no production emissions and being 100% recyclable under normal conditions.

The Ecolicious carton has been used in nationwide promotions as a key driver to strengthen Burger Fuel's message to consumers regarding environmental responsibility..

As a result of the success of the Ecolicious carton Burger Fuel has a further 3 products in its packaging range with similar environmental credentials setting the bar very high for other fast food outlets to aspire to.