| WINNER: MARIAM ELWI SEAT, MASSEY UNIVERSITY
FOR: PLANTRONICS BLUETOOTH HEADSET PACKAGING
DESCRIPTION: Research identified that only 15% of the actual package is used to house the product.
Once the product is sold the retail outlets are typically left with the packaging which the consumer doesn't want.
The new proposed package has several advantages over the existing packaging:
Utilising the most effectively recycled material in NZ - Cardboard.
It uses one one type of packaging material as opposed to four in the existing
It eliminates the need for a separate instruction manual - this is now on the pack
It requires 70% less space than the existing package..Improved logistics from reduced size.
Easy to flatten which encourages material recovery and recycling
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