Packaging Council of New Zealand (Inc) : Consumer Attitudes

Under constant pressure from government, the media, customers and consumers, the packaging industry is increasingly being forced to consider how its products can be made more sustainable. Faced with pressing issues of over capacity, low prices and high raw material costs, should ‘sustainable packaging’ be a top concern for packaging senior executives? Will the issue have any real, lasting impact on how the industry does business, and how will packaging shape up?

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Media Coverage Evaluation for New Zealand Packaging Accord. July 2008 - June 2009.

There were over 600 items this year, a three-fold increase in the item levels of the previous year. This was due to packaging becoming a current consumer and citizen issue for debate, and thus a mainstream news item. This was reflected by a boost in the coverage from regional and national radio in particular, and also, increases in national TV and daily newspaper coverage. Daily newspaper coverage contributed most items over the year, followed by regional and national radio, then local newspapers, other media (including online), and finally business media.

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Packaging and the Environment - a global Nielsen consumer report. March 2008.

According this global food packaging survey conducted by The Nielsen Company, 90% of consumers who cited recyclable bags and packaging as a key driver of store choice would be willing to give up an aspect of packaging if it meant it would help the environment. Almost half (49%) claimed they’d dispense with stackable/storable packaging and convenience packaging (48%), but some factors, such as hygiene and protection, are less negotiable.

Conducted in mid 2007, the study surveyed 26,486 Internet users in 47 markets from Europe, Asia Pacific, the Americas, the Middle East and Africa, on the factors that influenced their choice of grocery store and their preferences in packaging

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Consumer Attitudes in New Zealand to Plastic Bags - Nielsen. June 2007.

The primary objectives of this research, conducted by Nielsen, were to:

investigate the current usage of plastic bags in New Zealand; and
understand consumer attitudes towards plastic bags and attitudes
towards recycling / the environment.

One thousand typical shoppers were asked to build a picture of the current use and reuse of plastic bags and to identify what it will take to get people to use alternatives such as eco-bags:

Whilst over half (54%) of respondents consider themselves to be "green consumers", two thirds will nevertheless always accept free plastic bags when at the supermarket.
Two thirds (66%) think plastic bags are useful but almost the same number (60%) consider them to be harmful to the environment
Only one third of New Zealanders currently use Eco Bags. The key barriers to use include remembering to take them and the cost of purchasing them.
Women (42%) are almost twice as likely to use Eco-bags than men (24%)
South Islanders (24%) are less likely to use Eco-bags than other regions overall (33%)

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	TOWARDS SUSTAINABLE PACKAGING
	77 Greenmount Drive, East Tamaki, Manukau PO Box 58899, Greenmount, Auckland PHONE 09 271 4044, FAX 09 271 4041 EMAIL: pac.nz@packaging.org.nz