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Media Coverage Evaluation for New Zealand Packaging Accord. July 2007 - June 2008.
The key findings from this independent media analysis by Impact Evaluation Services Ltd were:
- The Packaging Accord increased its favourable media coverage in Year Four to just over 5 million people reached, an increase of over 2 million over Year Three coverage.
- Volume levels were up at almost 1.2 million words. This is around four times the volumes achieved in Year Two and almost half again that achieved in Year Three.
- The main increases were in the daily and local newspaper categories, with some increase in business media. Broadcast volumes continued to be small.
- The most frequently delivered messages over the period were consumer role and brand owners & retailers.
Click here to dowload the report.
Packaging and the Environment - a global Nielsen consumer report. March 2008.
According this global food packaging survey conducted by The Nielsen Company,
90% of consumers who cited recyclable bags and packaging as a key driver of store choice would be willing to give up an aspect of packaging if it meant it would help the environment.
Almost half (49%) claimed they’d dispense
with stackable/storable packaging and convenience packaging (48%), but some
factors, such as hygiene and protection,
are less negotiable.
Conducted in mid 2007, the study surveyed
26,486 Internet users in 47 markets from
Europe, Asia Pacific, the Americas, the
Middle East and Africa, on the factors that
influenced their choice of grocery store
and their preferences in packaging
Click here to download a summary of the report.
Consumer Attitudes in New Zealand to Plastic Bags - Nielsen. June 2007.
The primary objectives of this research, conducted by Nielsen, were to:
- investigate the current usage of plastic bags in New Zealand; and
- understand consumer attitudes towards plastic bags and attitudes
towards recycling / the environment.
One thousand typical shoppers were asked to build a picture of the current use and reuse of plastic bags and to identify what it will take to get people to use alternatives such as eco-bags:
- Whilst over half (54%) of respondents consider themselves to be "green consumers", two thirds will nevertheless always accept free plastic bags when at the supermarket.
- Two thirds (66%) think plastic bags are useful but almost the same number (60%) consider them to be harmful to the environment
- Only one third of New Zealanders currently use Eco Bags. The key barriers to use include remembering to take them and the cost of purchasing them.
- Women (42%) are almost twice as likely to use Eco-bags than men (24%)
- South Islanders (24%) are less likely to use Eco-bags than other regions overall (33%)
Click here to download a summary of the report.
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