Alto has collaborated with Goodman Fielder’s Meadow Fresh to design an innovative new bottle for their permeate free milk range.

The new one and two litre milk bottles now come in a jug-like shape, designed specifically to stand out on shelves and also offer added convenience, according to Pact.

Pact says the jug shape bottle offers consumers an easy pouring, pick up and carry solution.

The bottles are semi opaque so the milk level inside can be easily viewed and they also have a measuring guide on the side.

(Story taken from original article in Asia Pacific Packaging)