Asaleo Care in New Zealand attains latest Certified Packaging Professional (CPP)

Saurabh Narula MAIP, CPP, Packaging Technologist, Asaleo Care in New Zealand has attained the latest Certified Packaging Professional (CPP) designation for the industry; making him the third New Zealand CPP since the international recognition was introduced into the Australasian region. Offered exclusively through the Australian Institute of Packaging (AIP) in Australasia, the Certified Packaging Professional (CPP) designation is the leading mark of excellence internationally and a must-have recognition of industry proficiency and achievement for packaging professionals.

The AIP asked Saurabh a few questions about his career and packaging education and why the Certified Packaging Professional (CPP) designation is so important for the industry…

How long have you been in the industry? What are your areas of expertise?

I have been involved in the industry for over 10 years. My areas of expertise include packaging optimisation, new product development, packaging design & validation.

What made you apply for the Certified Packaging Professional Designation?

I was looking for an internationally recognised certification in the field of packaging to attain global recognition as a packaging professional. As the industry recognises the CPP designation as a advanced commitment to excellence in the packaging profession, I was very attracted to the program.

How important is attaining the CPP Designation to you as an individual?

Attaining the Certified Packaging Professional (CPP) Designation is very important to me as it provides a sense of appreciation and recognition of my skills within the wider packaging community and validates me as an internationally proficient packaging professional.

How important is the CPP Designation for the greater recognition of packaging professionals?

The CPP Designation is internationally recognised and allows organisations to hire the right professional based on their skill set, knowledge & experience. The CPP Designation is extremely important for the greater recognition of a packaging professional as places the packaging professional one step above the rest.

About the CPP Program

Isn’t it time that you joined recognised packaging experts from around the world with the industry’s leading professional designation? Attaining the CPP® designation is an excellent investment in your professional development and the credential defines the packaging professional and allows organisations to seek out and hire the right professional based on verified knowledge, skills and industry contributions. CPP is a designation some of the leading packaging companies in the world want their influential team members to have because it demonstrates broad competency in all major areas of packaging. CPPs today typically enjoy more senior, decision-making positions in their companies, and research also suggests that holders of CPP often out-earn their non-certified peers. CPP credential demonstrates that a packaging practitioner possesses packaging knowledge, experience and skills to the degree that they deserve recognition as a true packaging professional; a cut above their peers. To find out more about the Certified Packaging Professional designation please email the AIP on or visit