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THE PACKAGING SERIES

Source: http://issuu.com/magazinestoday/docs/at_107/19
THE PACKAGING SERIES

Auckland Today three-part series - Part 1

Functionality is the primary consideration when designing packaging. Like a well planned war, the strategy and preparation that goes into what appears to be a simple package is a strategic exercise in planning, research, science, technology, testing and expertise. When it comes to functionality not only are we talking about a brand's appeal, but the entire lifecycle of the packaging and the ability to minimise its net environmental impact in a realistic, consumer appealing, cost effective way. This article features companies who are balancing the demands and producing world-class packaging.
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