Auckland Today three-part series - Part 1
Functionality is the primary consideration when designing packaging. Like a well planned war, the strategy and preparation that goes into what appears to be a simple package is a strategic exercise in planning, research, science, technology, testing and expertise. When it comes to functionality not only are we talking about a brand's appeal, but the entire lifecycle of the packaging and the ability to minimise its net environmental impact in a realistic, consumer appealing, cost effective way. This article features companies who are balancing the demands and producing world-class packaging.